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Master Digital Marketing at AIDM Your Gateway to Guranteed Success

LIVE Class

Expert Instructors

Placement Guranteed

At AIDM – AIl India Institute of Digital Marketing , master Digital Marketing with hands-on live projects and a pre-internship experience. Graduate with confidence, backed by our 100% placement guarantee. Your success starts here!

Digital Marketing Courses

ONLINE

Nov 9th - Dec 9th

Mon to Fri 09:00am - 10:00am

ONLINE

Nov 9th – Dec 9th

Mon to Fri 04:00pm - 05:00pm

Offline

Nov 9th – Dec 9th

Mon to Fri 09:00am - 10:00am

Offline

Nov 9th – Dec 9th

Mon to Fri 04:00pm - 05:00pm

Why Build your Digital Marketing Career With AIDM?

Unlock endless opportunities with a career in digital marketing at AIDM! Our expert-led courses, real-world projects, and guaranteed placements set you on a fast track to success. Whether you’re starting fresh or upskilling, AIDM is your partner in mastering digital marketing. Join us and transform your passion into a rewarding career!

What You’ll Learn From our Program?

Discover the essential skills and knowledge you’ll gain to excel in digital marketing and advance your career.

Introduction to Social Media                            

  • Overview of Social Media Platforms
  • Importance of Social Media in Marketing
  • Setting Up Social Media Accounts 

 

  • Content Strategy

    • Developing a Social Media Content Calendar
    • Creating Engaging Content for Different Platforms
    • Social Listening and Monitoring Tools

 

Social Media Tools

  • Overview of Social Media Management Tools
  • Scheduling and Automating Posts
  • Understanding Audience Demographics

 

Paid Social Media Advertising

  • Introduction to Paid Social Media Campaigns
  • Setting Up Ad Campaigns On meta business suite platform
  • Analyzing Campaign Performance

 

  Social Media Analytics

  • Understanding Social Media Metrics
  • Reporting and Analysis of Social Media Campaigns
  • Optimizing Campaigns Based on Analytics

 

Case Studies and Practical Applications

  • Case Studies of Successful Social Media Campaigns
  • Adding funds report pulling from live campaigns
  • Optimizing campaigns & implementation on formulas
  • Hands-on Projects and Assignments

Introduction to Google Ads

  • Overview of Google Ads Platform
  • Account set-up process
  • Understanding Different Types of Ads (Search, Display, Video, Shopping)

 

Keyword Research and Selection

  • Conducting Effective Keyword Research
  • Using Tools like Google Keyword Planner
  • Choosing the Right Keywords for Campaigns

 

Creating Effective Ads

  • Writing Compelling Ad Copy
  • Designing High-Quality Display Ads
  • Setting Up Ad Extensions

 

 

Campaign Setup and Management

  • Creating and Structuring Google Ads Campaigns
  • Bidding Strategies and Budget Management
  • Monitoring and Adjusting Campaign Performance

 

Google Ads Analytics

  • Analyzing Campaign Performance with Google Analytics
  • Understanding Metrics like CTR, CPC, Conversion Rate
  • Optimizing Campaigns for Better Results

 

 Advanced Google Ads Strategies

  • Remarketing and Retargeting Techniques
  • A/B Testing for Ads
  • Scaling Campaigns for Maximum ROI

 

 Introduction to Product Marketing

  • Role of Product Marketing in Business Strategy
  • Understanding Product Lifecycle and Market Fit
  • Identifying Target Audience and Market Segments

 

Crafting the Product Message

  • Developing a Unique Value Proposition (UVP)
  • Positioning and Messaging Strategies
  • Creating Product Marketing Collateral

 

 Launching and Promoting Products

  • Planning and Executing Product Launches
  • Utilizing Social Media, Email, and PR for Product Promotion
  • Analyzing and Adjusting Post-Launch Strategy

 

 Landing Page Design and Optimization

  • Principles of Effective Landing Page Design
  • Creating Compelling Calls-to-Action (CTAs)
  • Testing and Optimizing Landing Pages for Conversion

 

 Analyzing Product Performance

  • Key Metrics to Track (Sales, User Engagement, Retention)
  • Using Analytics Tools to Measure Success
  • Refining Product Marketing Strategy Based on Data

 

 Introduction to Marketing Analytics

  • Importance of Analytics in Marketing
  • Overview of Key Marketing Metrics
  • Setting Up a Data-Driven Marketing Strategy

 

 Tools for Marketing Analytics

  • Introduction to Google Analytics, SEMrush, and Other Tools
  • Setting Up Dashboards and Reports
  • Understanding the Role of AI in Analytics

 

Analyzing Digital Marketing Campaigns

  • Measuring Campaign Performance Across Channels
  • Attribution Models and Conversion Tracking
  • Analyzing ROI and Customer Lifetime Value (CLV)

 

Predictive and Prescriptive Analytics

  • Using Predictive Models to Forecast Trends
  • Prescriptive Analytics for Decision Making
  • Applying Machine Learning in Marketing Analytics

 

Data Visualization and Reporting

  • Creating Effective Data Visualizations
  • Presenting Insights to Stakeholders
  • Continuous Optimization Based on Analytics

Introduction to Content Marketing

  • Importance of Content Marketing in Digital Strategy
  • Understanding the Content Marketing Funnel
  • Types of Content (Blogs, Videos, Infographics, etc.)

 

Content Creation and Strategy

  • Developing a Content Marketing Plan
  • Writing Effective Content for Various Platforms
  • Visual Content Creation and Design Principles

 

Content Distribution and Promotion

  • Strategies for Distributing Content Across Channels
  • Using Social Media, Email, and SEO for Content Promotion
  • Collaborating with Influencers and Partners

 

Measuring Content Marketing Success

  • Key Metrics to Track (Engagement, Traffic, Conversions)
  • Using Analytics Tools to Measure Content Performance
  • Continuous Improvement of Content Strategy

 

Content Marketing Case Studies

  • Analysis of Successful Content Marketing Campaigns
  • Practical Exercises and Real-world Applications

 

Introduction to Marketing Performance

  • Defining Performance Metrics and KPIs
  • Understanding Marketing ROI
  • Setting Up a Performance Tracking Framework

 

Budgeting for Digital Marketing

  • Creating a Marketing Budget Plan
  • Allocating Budget Across Channels
  • Managing Budget for Paid Advertising Campaigns

 

Monitoring and Adjusting Campaigns

  • Tracking Spend and Performance in Real-Time
  • Making Data-Driven Adjustments to Campaigns
  • Ensuring Cost-Efficiency and Maximizing ROI

 

 Advanced Budget Optimization Techniques

  • Using AI and Automation for Budget Allocation
  • A/B Testing and Experimentation with Budget
  • Forecasting and Planning for Future Campaigns

 

 Reporting and Analytics for Budgeting

  • Creating Detailed Budget Reports
  • Analyzing the Impact of Budget on Campaign Success
  • Refining Budget Strategies Based on Performance Data

Introduction to SEO

  • Understanding SEO and Its Importance in Digital Marketing
  • How Search Engines Work: Crawling, Indexing, and Ranking
  • Key Components of SEO: On-Page, Off-Page, and Technical SEO
  • Understanding Search Engine Algorithms and Updates
  • Setting SEO Goals and KPIs

 

Keyword Research and Analysis

  • Importance of Keyword Research in SEO
  • Using Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush)
  • Identifying Short-Tail and Long-Tail Keywords
  • Analyzing Keyword Competition and Search Intent
  • Creating a Keyword Strategy for Different Content Types

 

 On-Page SEO Optimization

  • Crafting SEO-Friendly Titles, Meta Descriptions, and Headings
  • Optimizing Content for Keywords and User Experience
  • Internal Linking Strategies and Best Practices
  • Image Optimization: Alt Text, File Names, and Compression
  • Enhancing Website Speed and Mobile-Friendliness for SEO

 

Off-Page SEO and Link Building

  • Importance of Off-Page SEO in Building Authority
  • Link Building Strategies: Guest Blogging, Outreach, and Content Marketing
  • Understanding the Role of Social Media in Off-Page SEO
  • Analyzing Backlink Profiles and Identifying Toxic Links
  • Best Practices for Earning High-Quality Backlinks

 

 Technical SEO

  • Importance of Technical SEO in Improving Site Performance
  • URL Structure, XML Sitemaps, and Robots.txt Optimization
  • Implementing HTTPS and SSL for Security
  • Fixing Crawl Errors and Broken Links
  • Using Structured Data and Schema Markup for Enhanced SERP Visibility

 Introduction to CRM

  • Overview of CRM Systems and Platforms
  • Importance of CRM in Business Growth
  • Types of CRM (Operational, Analytical, Collaborative)

 

Implementing a CRM Strategy

  • Setting Up CRM for Your Business
  • Integrating CRM with Existing Systems
  • Training and Onboarding Team Members

 

 Managing Customer Data

  • Data Collection and Segmentation Techniques
  • Using CRM for Customer Profiling and Targeting
  • Ensuring Data Security and Privacy

 

 Automating Customer Interactions

  • Setting Up Automated Workflows in CRM
  • Personalizing Customer Communication
  • Using AI and Chatbots for Customer Service

 

 CRM Analytics and Reporting

  • Tracking Customer Engagement and Satisfaction
  • Generating Reports and Insights from CRM Data
  • Optimizing CRM Strategy for Better Customer Retention

03

MONTH COURSE

Upcoming Course Start Date

Stay ahead of the curve by enrolling in our next digital marketing course. Check out our upcoming start dates and secure your spot today!

Get access to premium digital marketing training at budget-friendly prices, exceptional value for a quality education

Gain hands-on experience with paid internships and real-world projects, working directly with live clients

Prepare for your dream job with our complete placement training program, including expert interview coaching and career support.

Enjoy peace of mind with our 100% placement guarantee, ensuring you land a role in the digital marketing industry.

Course Fees

Crash Course in

Digital Marketing

INR 14,900/-
  • Duration: 1 Month
  • Beginner-friendly
  • Fast-paced learning
  • Placement assistance (not guaranteed)

Advance Programme in

Digital Marketing

INR 29,900/-
  • Duration : 3 months
  • Paid Internship
  • Hands on Live Projects
  • Interview Preperation
  • 100% Placement Assistance

PROFFESIONAL Certification in

Digital Marketing

INR 89,900
  • Duration: 6 Months
  • 3 months paid internship
  • Hands on live projests
  • 100% Gurenteed Placement
  • Money back guranteed

Flexible Financing Options

Want more information about tuition & financing in your area? Our Admissions team is here to help.

What Our Graduates Are Saying

Anya R

Social Media Specialist - A2A Optima

Enrolling in AIDM Academy was the best decision for my professional growth. The courses are insightful, and the support from instructors is top-notch.

Student review - Sushant
Sushanth Social Media Analyst

AIDM Academy transformed my digital marketing skills. The practical training and hands-on projects were invaluable!

Anya Rao

PPC Analyst - GroupM

AIDM Academy's practical training and real-world insights have been invaluable. The comprehensive curriculum and dedicated mentors are truly exceptional.

The instructors at AIDM are top-notch. Their insights and real-world experience made learning engaging and effective

Student review -Advait Naidu
Advith Naidu PPC Specialist - Annalect
Vihaan Shetty

PPC Analyst - Flipkart

AIDM Academy’s excellent placement support helped me land a job quickly. The training was spot-on for real-world success.

AIDM’s crash course was perfect for me. I gained practical skills quickly and confidently started my career in digital marketing.

Student review - Saanvi Kumar
Saanvi Kumar Social Media Analyst - Saturn Realcon pvt ltd

Founder of AIDM Academy

Our Instructor and Founder

Prajwal Vijay Shetty

Prajwal Vijay Shetty is the founder of AIDM Academy, with over 7 years of experience in digital marketing. He has trained 10,000+ aspiring digital marketers, helping them build successful careers through hands-on training, paid internships, and placement assistance. As a leader, Prajwal Vijay is committed to empowering graduates with the skills and knowledge needed to thrive in the ever-evolving digital landscape.

Our Instructors

Our Instructor and Founder

Prajwal Vijay Shetty

Prajwal Vijaya Shetty Founder of AIDM Academy, Prajwal brings over 7 years of digital marketing expertise. He has trained over 10,000+ students and worked with 100+ brands, focusing on hands-on learning and practical skills for career success.

Anusha Prasad, Digital Marketing Instructor

Anusha S Prasad

Co-founder of DigitalHub360 and a seasoned digital marketing professional, Anusha has trained thousands of students. She is committed to providing industry-relevant strategies and helping students achieve their digital marketing career goals.

Suneesh Gupta - Instructor

Suneesh Gupta

A corporate trainer expert, Sunish has worked with various companies, providing valuable insights and training. His extensive experience in the corporate world helps students understand real-world applications and strategies in digital marketing.

Frequently Asked Questions

Have questions? We’ve got answers. Explore our Frequently Asked Questions below to find quick solutions and insights on our services, courses, and more. If you need further assistance, feel free to reach out!

Digital marketing skills are crucial today as businesses shift online, driving the need for experts who can connect with global audiences. Master these skills to boost your career, start a business, or stay competitive in a rapidly evolving market. Enroll now and unlock endless opportunities!

AIDM’s digital marketing course is designed to be cutting-edge, covering the latest tools, strategies, and trends. You'll gain hands-on experience and deep insights that prepare you for real-world challenges.

We offer flexible payment options, including credit/debit cards, UPI, bank transfers, and easy EMI plans to make your enrollment as convenient as possible.

You'll work on real-world projects, including live campaigns, SEO strategies, content creation, and social media management, giving you practical experience that employers value.

Yes, our course is designed with flexibility in mind, allowing you to balance full-time work and study with part-time and online learning options.

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