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SEO, Social Media & Google Ads Course in Lucknow | AIDM Digital Marketing

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SEO, Social Media & Google Ads: What’s Included in AIDM’s Digital Marketing Course in Lucknow

Lucknow’s business landscape is rapidly shifting toward digital platforms. From the traditional markets of Hazratganj to the growing corporate zones of Gomti Nagar, businesses are investing heavily in online visibility, paid advertising, and social media presence. As a result, the demand for skilled digital marketers has increased significantly.

However, many students and working professionals searching for a digital marketing course in Lucknow often face confusion. Most institutes promise results, but very few clearly explain what’s actually included in their curriculum or offer practical exposure required by the industry.

This is where the Advanced Institute of Digital Marketing (AIDM) stands out. AIDM’s digital marketing course in Lucknow is structured around the three most in-demand skills in today’s market: Search Engine Optimization (SEO), Google Ads, and Social Media Marketing. The course is designed to focus on hands-on learning, live projects, and job-ready training rather than just theory.

What’s Included in AIDM’s Digital Marketing Course in Lucknow?

AIDM’s curriculum is carefully designed to help students master the complete digital marketing ecosystem. The course focuses on three core pillars:

  • Search Engine Optimization (SEO)
  • Google Ads & Paid Advertising
  • Social Media Marketing (Organic + Paid)

Each module is taught with real-world applications, live projects, and industry tools to ensure students are fully prepared for professional roles.

Mastering Search Engine Optimization (SEO)

SEO Training in Digital Marketing Course in Lucknow

SEO is the foundation of long-term online visibility. A website that ranks on Google generates consistent traffic, builds trust, and delivers high-quality leads without ongoing ad spend. AIDM’s SEO module removes the complexity around search algorithms and focuses on proven ranking strategies.

Why SEO Skills Are Essential

Organic search remains one of the highest-converting traffic sources. Businesses trust SEO because it offers sustainable growth and credibility. Learning SEO as part of a digital marketing course in Lucknow gives students a strong competitive edge.

What You’ll Learn in the SEO Module

  • Keyword Research & User Intent Analysis
     Learn how to find profitable keywords your audience is actively searching for.
  • On-Page SEO Optimization
     Content optimization, meta tags, internal linking, and page structure.
  • Off-Page SEO & Link Building
     Authority building through ethical backlink strategies.
  • Technical SEO
     Website speed optimization, mobile friendliness, crawlability, and site audits.
  • Local SEO
  • Ranking businesses on Google Maps and local search results.


The AIDM Advantage in SEO Training

Unlike theoretical courses, AIDM provides live local SEO projects. Students work on real websites and Google Business Profiles, helping actual businesses rank in Lucknow. This hands-on exposure ensures you understand how SEO works in real market conditions.

Google Ads & Paid Advertising Training

Google Ads in Digital Marketing Course in Lucknow

While SEO delivers long-term growth, Google Ads provides instant visibility and immediate leads. AIDM’s Google Ads module trains students to run high-performance campaigns while managing budgets responsibly.

SEO vs Google Ads: Learning Both Strategically

At AIDM, students learn how SEO and Google Ads complement each other. Paid campaigns help test keywords, while SEO builds long-term dominance. This integrated approach is critical for real business success.

Google Ads Campaign Types Covered

  • Search Ads – Capture high-intent users actively searching on Google
  • Display Ads – Build brand awareness across websites and apps
  • Video Ads – Reach large audiences through YouTube advertising

Budgeting, Bidding & ROI Management

Students are trained to:

  • Set realistic ad budgets
  • Choose smart bidding strategies
  • Track conversions and ROI
  • Avoid unnecessary ad spend

The inclusion of Google Ads in AIDM’s digital marketing course in Lucknow ensures students gain confidence in managing real client budgets without wasting money.

Social Media Marketing (SMM) Training

Social Media Marketing Course in Lucknow at AIDM

Social media marketing today is about strategy, branding, and performance—not just posting content. AIDM’s SMM module focuses on building brands and converting followers into customers.

Platforms Covered in Social Media Training

  • Facebook – Community building & paid advertising
  • Instagram – Visual storytelling & brand engagement
  • LinkedIn – B2B marketing & professional branding
  • Twitter (X) – Real-time engagement & brand communication

Content Creation & Analytics

Students learn how to:

  • Create content calendars
  • Write engaging captions
  • Analyze performance using platform insights
  • Optimize content based on data

Paid Social Media Advertising

The course also includes Facebook & Instagram Ads training using Ads Manager. Students learn audience targeting, creatives testing, and campaign optimization to generate leads and sales.

Live Projects, Internships & Practical Training

AIDM follows a strict learning-by-doing approach. Students work on:

  • Live websites
  • Real ad campaigns
  • Actual social media pages

Internship opportunities help students build a professional portfolio, which is highly valued by employers.

Certifications & Placement Support

Industry-Recognized Certifications

Students receive:

  • Google Certifications
  • HubSpot Certifications
  • AIDM Course Certification

Placement Assistance

AIDM offers placement support including:

  • Resume building
  • Interview preparation
  • Job referrals with partner companies

This makes AIDM one of the most trusted institutes for a digital marketing course in Lucknow with placement support.


Why Choose AIDM for a Digital Marketing Course in Lucknow?

  • Practical, job-oriented curriculum
  • Live projects & internships
  • Industry-recognized certifications
  • Dedicated placement support
  • Expert trainers with real industry experience

Ready to Start Your Digital Marketing Career?

To succeed as a digital marketer, you must master SEO for visibility, Google Ads for speed, and Social Media for engagement.

If you’re searching for a digital marketing course in Lucknow that offers real skills, real projects, and real career outcomes, AIDM is the right choice.👉 Book a free demo class today or download the course brochure to explore the full syllabus.