Digital Marketing Course Syllabus in Lucknow – Complete Module Breakdown, Tools & Duration
When you’re considering enrolling in a digital marketing course in Lucknow, one question matters more than all the glossy promises: what will I actually learn?
At AIDM Academy, the digital marketing course syllabus is designed for real-world execution—not theory overload. You learn how modern businesses actually grow online, using the same tools, frameworks, and workflows used by agencies and in-house marketing teams today.
This guide walks you through the complete digital marketing course syllabus in Lucknow, including modules, tools, duration, and hands-on projects—so you can decide with clarity and confidence.
What You’ll Learn – Complete Digital Marketing Course Syllabus
The digital marketing course at AIDM Academy is structured around five core pillars of modern marketing. Each module builds on the previous one, so by the end, you can plan, execute, track, and optimize a full-funnel digital campaign.
Module 1 – SEO Fundamentals & Local Search Optimization
SEO is the foundation of long-term digital growth. This module turns beginners into confident .
SEO practitioners who understand why rankings move—not just how to chase them.
What You’ll Learn
- How search engines work: crawling, indexing, ranking
- Keyword research strategies for high-intent traffic
- On-page SEO: titles, meta descriptions, headers, content structure
- Technical SEO: site speed, mobile optimization, sitemaps, schema
- Link building and authority development
- Local SEO: Google My Business, local citations, reviews
- Real case studies from Lucknow-based businesses
Tools You’ll Master
- Google Search Console
- Google Analytics 4
- Ahrefs
- SEMrush
- Ubersuggest
Practical Project
Audit and optimize a real website for 5–10 keywords, document improvements, and measure ranking changes.
Module 2: Social Media Marketing Mastery
Social media isn’t about posting randomly – it’s about strategy, psychology, and consistency. This module teaches you how to build brands and drive revenue across platforms.
Platforms Covered
- YouTube
Key Topics
- Platform-specific content strategies
- Storytelling and audience engagement
- Paid social advertising fundamentals
- Analytics, insights, and ROI tracking
- Viral content and trend analysis
Tools You’ll Master
- Meta Business Suite
- Canva Pro
- Basic Adobe tools (optional)
Practical Project
Plan and execute a 30-day social media campaign for a brand and present performance insights.
Module 3 – Google Ads & PPC Certification
This module focuses on performance marketing – where every click, rupee, and conversion is tracked.
What You’ll Learn
- Google Ads account setup and structure
- Search ads, display ads, shopping ads, and YouTube ads
- Keyword match types and bidding strategies
- Ad copywriting and landing page optimization
- Remarketing and audience targeting
- Conversion tracking and analytics integration
Certification
This module prepares you for the Google Ads Search Certification, an industry-recognized credential.
Tools You’ll Master
- Google Ads
- Google Analytics 4
- Google Tag Manager (basic)
- Google Merchant Center
Practical Project
Run a live Google Ads campaign with a ₹5,000–10,000 budget, optimize performance, and calculate ROI.
Module 4 – Content Marketing & Copywriting
Content is the bridge between traffic and trust. This module teaches you how to write content that ranks, resonates, and converts.
Topics Covered
- Content strategy and content pillars
- SEO blog writing
- Copywriting psychology and persuasion
- Email and landing page copy
- Video scripting and storytelling
- Content distribution and amplification
Tools You’ll Master
- Canva
- Grammarly
- AI Tools (Chatgpt, Perplexity etc)
Practical Project
Create a 30-day content strategy including blogs, emails, and social media content.
Module 5 – Email Marketing & Automation
Email marketing remains one of the highest ROI channels in digital marketing. This module focuses on automation, personalization, and conversion.
What You’ll Learn
- Email marketing fundamentals
- List building and lead magnets
- Automation workflows
- Segmentation and personalization
- A/B testing and analytics
- Deliverability and compliance
Tools You’ll Master
- Mailchimp
- HubSpot Email Marketing
Practical Project
Build a complete email automation funnel from lead capture to conversion.
Complete Course Duration & Learning Formats
Advanced Program (4.5 Months)
- 5 classes per week
- Intensive learning pace
- Ideal for students and career-switchers
Comprehensive Program (3 Months)
- 3-4 classes per week
- Balanced pace for working professionals
- Adjustable batches
Personalized Program (20-25 Days)
- Personalized courses
- Learn what you want
Premium Tools Included (No Extra Cost)
AIDM Academy provides premium tools as part of the course:
- Ahrefs
- SEMrush
- Canva Pro
- Email marketing platforms
Certifications You’ll Earn
- Google Ads Search Certification
- AIDM Academy Digital Marketing Certificate
- Portfolio with real projects
- Campaign performance reports
What Students Say
The syllabus was practical and industry-focused. I landed my first job using exactly what I learned. — Akshay Sharma
Each module connected perfectly. I can now run full digital campaigns independently. — Priya Mishra
Ready to Enroll?
The next batch of the digital marketing course in Lucknow at AIDM Academy is starting soon with limited seats.
Choose your format:
- Advanced Course (3 Months)
- Comprehensive Course (5–6 Months)
- Personalized Courses (3–6 Months)
👉 Enroll Now or Book a Free Demo Session and take the first step toward a high-growth digital marketing career.
FAQs
Will I learn tools like Google Analytics, Ahrefs, and SEMrush?
Yes. Premium tool access is included during the course.
Is Google Ads certification included?
Yes. Training and exam preparation are included.
Do I get lifetime access?
Yes. Recorded sessions and materials remain accessible.How practical is the course?
Over 70% of the course is hands-on with real projects.